UX Designer
UX Strategist
UX Researcher

 

    About    

I create data-driven and strategy-oriented solutions for digital products and services through observing human behavior, along with cultural and environmental aspects.

 

As a student, I enrolled in courses on Social Communication, Interaction Design, and Computer Science; as my bachelor, graduate specialization, and master's, subsequently. Nowadays, I am finishing my Ph.D. in Media and Communication.

During 2019 and 2020, I was working as a UX Designer and Researcher at the Behavior, Information, and Technology Lab (BITLab) at Michigan State University, USA.

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TOOLSET

Adobe XD
Figma
Axure
Google Analytics
Miro
HTML + CSS
MySQL

SKILLS​

​Heuristic Analysis
Rapid Ethnography
Usability Testing
Interview
Focus groups

Card Sorting
Survey 
Scrum

DELIVERABLES​
Personas
Wireframe

Low and High Fidelity Prototype
User Journey
User Stories
Competitive Analysis
User Flow
Taxonomy
A/B testing

    New Projects Section Comming Soon
 

    Contact    

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© 2020 by João Marcelo Ferraz